The first commandment of writing for any audience... thou shalt understand that proofreading pays much more than it costs!

No matter what you’re writing…. advertising, newsletters, journals, web copy, reports, proposals, applications, academic papers or just private letters to friends…. there is absolutely no excuse for sloppy spelling, garbled grammar or scrappy syntax!

It’s just not good enough!

Why? Because whether you like it or not, you will be judged for credibility and competence by how you communicate with your target audience. It’s just a simple fact of life.

That means authors are generally very careful to avoid mistakes, right?

Well, actually, no… and here’s the startling proof. In a random survey of 200 substantial websites, we found at least a minor mistake (including spelling, grammar and word omissions) in every single one of them! And a staggering 61% featured glaring, unforgivable errors in basic spelling and grammar that seriously undermine the credibility of the entire site!

And if you want more proof… and a few laughs along the way… take a look at www.shamefultypos.com

So, why would you… and especially if you’re a marketer or salesperson… tolerate that? Seriously, is there anything more ridiculous than a sales person or organisation paying hard advertising/marketing $’s for prospects to laugh at their copy? Marketing should be a source of sales, not ridicule.

Because when you really think about it, the most important thing we sell is our own personal credibility and expertise. Why would you undermine such a precious asset with poor writing?

Well, the good news is that you don’t have to anymore!

We’ll proofread your written material for basic spelling and grammar mistakes. We can also suggest changes and even a complete rewrite if we feel we can improve it substantially.

What’s that mean to you….?

Simple.

Proofreading pays infinitely more than it costs. You’ll have accurate, compelling and well-written copy…. every, single time… and from there, better results with your target audience.

You’re the expert… let us gently mould and fine-tune your written communications to ensure that your expertise converts into the results you want.

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Sincerely,

David J Walshe
Chief Writer and Proofreader
YourProofreader.com